WhatsApp Business Account

WhatsApp Business Account (WABA) enables businesses to be present on WhatsApp. Each WhatsApp business account is binded to a phone number and can be branded accordingly (display name and brand logo)

Official WABA

The official Business Account is verified by WhatsApp.

  • It displays a green checkmark badge in its profile and chat thread headers.
  • The name is visible even without being stored in the user's contacts.

You can request official WABA at [email protected].

630

Regular Business Account

630

Official Business Account

Blockage of WABAs

WhatsApp routinely checks a business' opt-in flows. They also monitor some internal Quality Ratings that give them hints on what WABAs should be checked. In rare cases, WhatsApp can shutdown (block) a Business Account completely. It is not easy to unblock the accounts so let's be careful and correctly and ethically in your Business Account:

Blocking Policy

If you have a WhatsApp account in Amio and another company's WhatsApp Business Account gets blocked, fear not. Facebook blocks only Business Accounts bound to a Facebook Business ID (that was provided by your company during the registration process).

✅ Approval Tips

Meta Business Verification

  • Complete full Meta Business verification (ID and business documents).
  • Must be using the WhatsApp Business API (not just the app).

Strong Online Presence

  • Professional, secure website (HTTPS) that matches the business name.
  • Active social media accounts, especially Facebook, linked to the business.
  • Clear and consistent contact information matching the WhatsApp number.

Notability is Key

  • Business should be notable or publicly known, supported by:
    • Unpaid press coverage.
    • Mentions on trusted websites.
    • Industry certifications or recognitions.

Consistent Branding

  • WhatsApp display name must match the registered business name.
  • Profile picture should be a branded logo.

Engagement / Transaction Volume

  • No fixed threshold, but high message volume and customer engagement helps.
  • Consistent usage demonstrates legitimacy.

Avoid Common Pitfalls

  • Avoid mismatched or unclear branding.
  • Avoid misleading or overly generic names.