WhatsApp Business Account

WhatsApp Business Account (WABA) enables businesses to be present on WhatsApp. Each WhatsApp business account is binded to a phone number and can be branded accordingly (display name and brand logo)

Official WABA

The official Business Account is verified by WhatsApp.

It displays a green checkmark badge in its profile and chat thread headers.
The name is visible even without being stored in the user's contacts.

You can request official WABA at [email protected].

Blockage of WABAs

WhatsApp routinely checks a business' opt-in flows. They also monitor some internal Quality Ratings that give them hints on what WABAs should be checked. In rare cases, WhatsApp can shutdown (block) a Business Account completely. It is not easy to unblock the accounts so let's be careful and correctly and ethically in your Business Account:

Do not spam customers.
Have proper opt-in flows.

Blocking Policy

If you have a WhatsApp account in Amio and another company's WhatsApp Business Account gets blocked, fear not. Facebook blocks only Business Accounts bound to a Facebook Business ID (that was provided by your company during the registration process).

✅ Approval Tips

Meta Business Verification

Complete full Meta Business verification (ID and business documents).
Must be using the WhatsApp Business API (not just the app).

Strong Online Presence

Professional, secure website (HTTPS) that matches the business name.
Active social media accounts, especially Facebook, linked to the business.
Clear and consistent contact information matching the WhatsApp number.

Notability is Key

Business should be notable or publicly known, supported by:
- Unpaid press coverage.
- Mentions on trusted websites.
- Industry certifications or recognitions.

Consistent Branding

WhatsApp display name must match the registered business name.
Profile picture should be a branded logo.

Engagement / Transaction Volume

No fixed threshold, but high message volume and customer engagement helps.
Consistent usage demonstrates legitimacy.

Avoid Common Pitfalls

Avoid mismatched or unclear branding.
Avoid misleading or overly generic names.